Looks like Project Danzig is officially in the hands of someone capable of figuring out where all the derailleurs and bottom brackets and photon torpedos are supposed to go. In the meantime, I’ve been confronted with an interesting new bike project that’d be about as different from Danzig as possible. Still kicking around directions, but I tagged in my customer service guys today to gather ideas for the ultimate utilitarian bike. In addition to taking care of customers for a bunch of web sites, they also tend to ride bikes. A lot and in ways that are both remarkably practical and wildly impractical.
In short, they’re the type of people who should be involved in designing bicycles. Some great ideas resulted, very few of them the same. Now we must battle.
While Danzig’s in the oven, I’m focused on the marketing side of my life, wherein logic and self-respect are often awkward party guests.
Consider the Miller commercial up top. Personally, I have a rule that if your marketing idea risks insulting all of humanity, you might want to at least get a second opinion. Miller clearly feels differently.
But the real pros have figured out how to insult much more than just your intelligence. It would never occur to me, for instance, to help sell cars by carefully positioning them behind my scantily clad daughter.
According to Gawker.com, though, a guy named Kim Ridley’s somewhat unique eBay used car marketing angle is to use photos of his daughter (and various other young girls/tattoo-practice-volunteers), each scantily clad and posed next to what appears to be the most heavily curated assortment of shitty cars for sale on the Internet.
You know you’ve achieved Twelve Level Ninja Marketing Mastery when you find yourself wondering if maybe that last ass-shot of your little girl with the Nissan might’ve been just a little much, but then using it anyway.
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