The Tour de France is once again upon us. For me, that means many things, but mostly it means those goddamn Michelob Ultra commercials. I have no idea why Michelob so covets the total douchebag demographic, but they certainly are charging hard for it.
As much as I like douchebags golfing on the beach, hiking on rocks in Hawaii and sitting around smiling like douchebags, I’m pretty sure an entirely different demographic is keeping Michelob afloat. Here’s my humble submission for a slightly more appropriate Michelob commercial.
It’s going to be a busy weekend. Cyclocross.com development is really ramping up, some great new NoTubes products hitting the market, and much is afoot with Project Danzig.