The Other Side

 Bikes, Swine  Comments Off on The Other Side
Feb 062012
 

Position Available, Leicestershire, UK

After reading Friday’s bit about Trek’s tapered steerer tube patent, friends kindly reminded me about the past decade. It seems that somehow I’d misplaced any recollection of the bike industry from the Y2K crisis to year 2010, including Trek’s tapered head tube and fork development. Josh, in particular helped me face apparently repressed memories about Trek’s E1 and E2 head tube standards, and how they have, in fact, maintained that as an open standard.

Somewhere inside that moment where the gears began to engage and my brain’s sad, cheese-clogged synapes started to fire again, this occurred to me: they really have let others use this.

In light the way Specialized recently attacked Volagi, ostensibly for making a carbon fiber bicycle frame that may or may not be painted red (the Volagi frame shape certainly bore no resemblance to anything Specialized had ever made), not to mention the many, many absolute bullshit patents protecting highly dubious claims, Trek’s benevolent stance here seems genuinely nice. Sure, it was a tactical decision to help ensure the design was adopted by fork manufacturers and stuff, and plenty of companies immediately rush to use any perceived intellectual property advantage to cut off development, only to find they’ve painted themselves into a corner. But, still. Trek could have probably been dicks about this, and they weren’t. I think that’s nice of them.

Probably just me, though. A complicated and prolonged search for new employment has me all emotional. I’m currently leaning toward “hearse driver,” provided I can learn to ride on the wrong side of the road and eat .

Yes, self-declared physically unfit British owner of a tandem bike hearse, Reverend Paul Sinclair, recently famous and somewhat , is looking for someone to pedal the recently deceased to their final resting places.

As a naturally morbid personality and recovering Roman Catholic who feels guilty about riding a bike unless it’s also, technically, considered “work,” this would be my dream job, were it not for two things.

First, I find the Queen such a distractingly handsome woman that I have no idea how anyone in the UK manages to concentrate on anything. Just knowing she was near–with that weirdly conspiratorial and overbitey grin of hers–would render me incapable of even making toast correctly.

Second, the hatred for cyclists in the UK is so much more refined than it is in the states, that I’m not sure how one survives there without maybe a bandoleer of Grey Poupon to hurl at passing “lorries.” Case in point, one Andrew Grimes, a writer for The Manchester Evening News, who believes:

It is seldom a good idea to get on yer bike. Hail a taxi. Catch a bus. Drive a car. Walk. Each of these alternatives offers the likeliest chance of completing a journey through a British city without winding up at the undertakers.

Cycling is a relic of cosy, Edwardian rurality, when one could take one’s chances in contest with a lumbering horse and cart. Nobody got his or her skull crushed under the hooves of a farmer’s shire.

But that was then.

Today is the 21st century, burnt tyre rubber time, with a bloke in a tall cabin unable to see the assiduous helmet crouched nose-down on aluminium handlebars, sidling alongside his fuel-stashed juggernaut.

Yet the cycling lobby won’t give up. It never ceases to campaign for more road space – which means clearing goods lorries, buses and motor cars off great swathing widths of our arterial highways—to make way for its insane multitudes of pedalling romantics.”

While I take issue with the Dickensianly be-monikered “Mr. Grimes” regarding the general use of bicycles and his belief that cyclists should stop trying to be so bloody special and just drive a car like any sensible person, I can not fault his prose, which can only be described as the aural equivalent of inserting Jonathan Swift into the arse of William Shakespeare and baking for twelve to fourteen hours at 400-degrees. Fahrenheit, of course.

Even if one dared mount a response to the twisted logic that claims to advocate for the health of cyclists by making them no longer cyclists, phrases like “fuel-stashed juggernaut” overwhelm the reader’s senses with such a flamboyant display of bad poetry as to be almost disorienting. Is fuel actually “hidden” within vehicles, and is the presence of the fuel somehow relevant to the author’s point? Having neither driven nor ridden in London proper, I concede my ignorance in the matter. Perhaps even the slightest brush with a cyclist frequently causes cars in the UK to explode spectacularly. Having located the steering wheel on the wrong side of the vehicle, it’s certainly possible the petrol tanks are somehow located in the side view mirrors.

At any rate, it appears the UK has a a unique strain of an otherwise American disorder, a condition that causes the infected to reduce those with different viewpoints to idealistic children, while they, the clear-minded adults, endeavor to explain How Life Works. One grows up, of course, and learns not to ride bicycles, because riding bicycles is generally very good (it doesn’t pollute and it makes for a healthier population) and because riding a bicycle makes people happy.

And that just won’t do.

Like any truly gifted writer, Mr. Grimes has an innate grasp of the ironic, burying his criticism of less “up-to-date” modes of transportation being pedaled around by “romantics” inside his own peculiarly ancient prose.

It is not safe to ride a bike through high-cabined convoys of juggernauts. To pretend that it is, is to ignore the emergence of all mechanised locomotion since 1912 . . . . I think that all cycling on major arterial roads, especially at peak periods, should be outlawed on pain of jail, apart from in places without traffic lights and where the motorised speed limit has been brought down to 12 miles an hour. At the same time, I am not completely heartless. Obviously, cycling on pavements should be encouraged.”

Yes, “on pain of jail,” cycling should be outlawed in order to save cyclists from themselves–and by “themselves” Grimes of course means their habit of trying to share the road with “juggernauts.” I would submit to the people of London that any man who uses the word “juggernaut” to describe a motor vehicle more than once within the same article, should be driven from the city proper, “on pain of jail,” as a man unfit to process life in the 21st Century. Yes, it’s clearly the cyclists of London who have fallen behind the times, dangerously unaware of the dangers posed by the great, steam-powered juggernauts all around them.

I encourage everyone to read the article, preferably with the following image in mind as narrator.

And yes, Mr. Grimes does indeed conclude with a concession. He is not, “completely heartless,” and suggests cyclists should make use of “pavements,” or, in the slightly less obtuse American vernacular, “sidewalks,” where, he assures us, “granny with her groceries is usually nippy enough to dodge a two- wheeled obstacle crawling past the shop window, even if she cannot always bring herself to knock him down.” I suspect Mr. Grimes himself ultimately lacks the ballsballocks to actually affect cycling in London, or anywhere else, but, should anyone cycling on the streets of London encounter the gentleman making his way along a “pavement,” I suggest you heed his advice, get your ass on his nice, safe sidewalk, and make sure he’s feeling sufficiently “nippy.”

Channel You

 Bikes, E-commerce, Swine  Comments Off on Channel You
Jan 302012
 

Lane Armstrong Mobli

So much bicycle and tech news to get through today, starting with business tycoon and inventor of yellow bracelets, Lance Armstrong, who’s joining the board at tech startup Mobli, a “place” (you’re not supposed to call them web sites any more) where people can post videos and images of their lives so that other people can oogle them. I’ve noticed that blending celebrity with tech startup is the new hipster business model, maybe because all conventional forms of publishing and making money off of content are rapidly disintegrating, and it’s getting tougher and tougher to buy that sixth Ferrari each and every year. Hence we find ourselves entering the age of the human “celebusinesses,” people like Zooey Deschanel who act, sort of make music, and sell us shit based on the fact that we’re almost buying it from Zooey Daschanel. It’s a weird kind of pop-culture feedback loop, no doubt. Mobli offers “channels” that attempt to be peoples’ lives, so you can basically stalk someone without having to actually put on pants and go outside. Given that one of the only things America is producing these days is narcissistic self-obsession, I predict Mobli is going to blow up huge–or at least get a ridiculous amount of VC money before going public and losing two thirds of its value in three days. In going direct-to-consumer with his life, Armstrong joins a roster of Mobli celebrities already investing, on the board, or just inflicting themselves upon us making their lives available for view, including Leonardo DiCaprio, Paris Hilton, and David Arquette. I would have provided more information about Armstrong’s specific “channel,” but once I got to Mobli, I found it impossible to look away from David Arquette’s life.

In other news this morning, Reverend Paul Sinclair is reconsidering the sale of his tandem hearse. According to Sinclair,

I said I wanted to sell it because I was struggling to ride it. But I have had so much interest in it since I said that, and people saying ‘Oh, I’d like to use that’, I think what I should be doing is hunting out someone fit enough to ride the thing for me.”

Rumors that the massive influx of interested buyers was largely the result of a Canootervalve post advertising the tandem hearse could not be confirmed at the time this post was written.

  • Frame Material: Steel
  • Head Tube Type: Standard 1-1/8″
  • Fork Steerer Tube Diameter: 1-1/8″
  • Seatpost Diameter: 27.2mm
  • Rear Dropout Spacing: 135mm
  • Rear Dropout Type: Standard Geared
  • Maximum Tire Size: 26×2.3-inches
  • Wheel Size: 26-inches
  • Front Dropout Spacing: 100mm
  • Water Bottle Bosses: 1 set, top of downtube
  • Color: Green
  • Size: 18-inch (both captain and stoker)
Here’s your chance to pretend to own a truly exclusive bike. This is the only tandem bicycle hearse in the UK. The Reverend Paul Sinclair of Motorcycle Funerals had this unique bike fabricated for addition to his unique line up of funereal vehicles. Unfortunately, Reverend Sinclair does not feel he’s sufficiently fit to operate the hearse, so he’s making it available in the hope that it will one day find a good home. Own a genuine piece of British history that just also happens to be able to transport dead bodies. Should also be able to transport at least two kegs, 4-8 surfboards, children, furniture, and another bike.

Learn more about the bike on the Daily Mail’s site.

$3,522.37

I haven’t forgotten that I’m supposed to drop the little bit of code required to make that “product for sale” box in anybody’s WordPress page (and probably just about any other type of blog post, too). I would’ve gotten to that today, but I was too fascinated with the new clothing line by venerable saddle manufacturer and arbiters of all things “authenticly artisanal,” Brooks.

Word from Bicycle Retailer is that Brooks has controlling ownership of Pedaled, a Japanese company offering clothing for people who’s smugness precludes them owning anything of opulence that doesn’t involve bicycles or coffee. And once you’ve installed your own indoor Peruvian forest and bean roasting facility, about all that’s left is to spring for a $520 jacket. Suck on that, Rapha!

Like all truly expensive hipster-wear, Brooks new Pedaled clothing is displayed hanging from meat hooks, evoking simultaneously a sense of casual durability and a disdain for lofty marketing, with just a hint of unrepressed veganism. When you can finally manage to pry yourself away from the life channel of Lance Armstrong or David Arquette and start looking for pants, you can, of course, purchase stuff directly from Pedaled.com. I don’t know what the mark-up is on a $120 t-shirt, though, so I can’t fault Brooks from cutting out bike shops and going consumer-direct with this new line. Something tells me the new line isn’t targeted at “people who ride bicycles” anyway, so much as “urban cyclists” looking for “outfit solutions.”

Final note: so I changed my logo over the weekend. I’d always disliked the original graphic, and some updated descriptive text was in order, given that bike technology is only one of the topics my rants occasionally veer into. In the process, I noticed that my “theme” had gone wonky. WordPress lets you plug in various themes–the look and feel of your site–but WordPress itself seems to get updated about once every thirty-seven seconds, and that can screw up some more unique themes. The lesson for WordPress users who don’t want to wrestle with this sort of thing? Use a really boring, standard theme, and let your images, logos and overall content be what makes it unique. It really should be the content that people find interesting anyway, not the decorations. Or so I’ve read.

Bicycle Hearses and McFailing

 Bikes, E-commerce  Comments Off on Bicycle Hearses and McFailing
Jan 252012
 


These days there’s a lot of talk in e-commerce and marketing circles about “managing social.” Entire departments are being created within companies, and an industry has appeared to support these efforts. The irony, of course, is that you can’t manage social. Sort of by definition, social relies on the people being people, and when you censor them, or try to direct the firehose blast of content they can generate, what you have ceases to be truly social. In other words, the problem with social–from a business standpoint–is the people.

McDonald’s ran into the “people problem” recently when they realized the shit they post on Twitter can be seen by everyone–even those who think McDonald’s food is repugnant. As countless people are pointing out on Twitter right now, a company known primarily for borderline poisonous food-shaped products probably shouldn’t serve up a ready-made hashtag–“#McDStories”–inviting everyone to share stories about McDonald’s-related experiences.

Here’s a screen grab from last night that shows you just how well social is working for McDonald’s, a company with sufficient resources at their disposal to be using social as effectively as possible.

McDonald's Tweets Go Wrong

In a sea of people pointing out how wrong this campaign has gone, there are still gems of personal stories here and there, and that second one from the top is among my favorites.

I mention all of this because I’ve been babbling a bit about e-commerce lately, and how independent bike shops need to get off their asses and start building a presence on-line. McDonald’s thoughtfully illustrates one of the potential dangers of staggering half-assedly onto the fast-moving and emotionally merciless Internet–but they also illustrate what a great opportunity these social sites are for small business. Here are a few things they did wrong, and how you can turn them around:

  • It’s About the People No, really, it is. That means you can’t just expect them to sing your praises. You’re a corporation. You might be much more important than people in America right now, but you haven’t yet figured out a way to force us to love you. You want promotional help? People ask what’s in it for them. How does participating in this stupid hashtag make their lives better? If you’re not sure, the answer is usually either, “It doesn’t” or, as in the case with McDonald’s, “It lets them vent their rage at you.”
  • The Web is Inherently Negative That might seem pessimistic, but, aside from adorable cats, the Internet is the Wild West of emotions and opinions. People value freedom of expression and entertainment value–not necessarily in that order. Even a company with legendary customer service knows better than to willfully put their head on the chopping block. Best to hedge with a safe and non-committal interaction. “Tweet your description of a new, trimmed down Grimus, and it must be under 140 characters.” That sort of thing. But all that safety is recommended even if you have a phenomenally respected product with an unassailable reputation for quality. Can you think of a positive experience at McDonald’s that would be fun to read? Personally, the last time I was forced into one (thanks again, Jason), the ketchup dispenser produced a giant, pink foam ball when I tried to use it. That’s my #McDStory. What the hell were they thinking?
  • Don’t Expect Something for Nothing My first example dealt with offering the people entertainment and truly listening to them, but a separate tactic is to just pay them off with swag. Today’s digitally social appreciate the value of their content. They know their content is helping to sell your products, and they expect something for it. Cough it up. Failing to “gamify” the deal, or offer some free stuff or other reward only serves to remind the consumer that they’re working for you for free. Marketing inside McDonald’s might love their company, but please don’t assume we all do. I suspect most people eat there because the food-shaped salt and sugar forms are so cheap, not because we have strong feelings about the company.

So the social media management lesson for those of us just now considering an on-line presence is simple: be yourself, but demonstrate at every step of the way that you’re there for the consumer. You’ll rarely receive warm and fuzzy moments from a consumer based just on his or her undying and irrational love of your company. Sweeten the deal. Give consumers a reason to participate, and make sure you’re standing beside them instead of peering down from your golden arches.

Used social media to build a wildly successful following for your on-line bike shop yet? Good. Then you’re ready to sell some stuff, and here’s another step toward making that happen.

Remember how we were working on adding product photos, information, and an “Add to Cart” button to our WordPress post? Today, I want to show you one of the last and easiest pieces to putting together a simple WordPress shopping cart: a nice border.

I’ve already had enough interest in the Big Dummy frameset I’m selling that even posting now seems to make no sense, so until I find something new to sell (there’s plenty), I’ve found an ideal stand-in.

For Sale: UK’s Only Tandem Bicycle Hearse

Yes, though this would probably be only one of thousands of bicycle hearses if located in Portland, the only tandem hearse in the UK is now available for you to purchase. The reverend who owns it claims he’s not fit enough to use it, but that it’s a great buy.

Now that we have some content, let’s build a container for it.

Borders are really easy to create using an HTML “div” tag and some simple “CSS.” I’m not going to tell you what any of that stands for, because I’m not teaching you coding here–we’re just stealing a little of it for our immediate purposes. Suffice to say that a “div” is a box you can create anywhere on a web page. They live in three dimensions, so things like those fancy menus that pop out when you mouse over them? Those are just hidden divs appearing over the top of the page itself, triggered by your mouse position. You can do just about anything with a div, but our purposes are really simple. We just need to drop in a small bit of code to make our borders.

A great characteristic of WordPress is that you can add custom code to your entries just by clicking the little “HTML” tab at the top right of the entry field for your text (that big box where you type stuff people will read). Make sure that’s clicked then copy and paste in this content:

<div style="border:2px solid;border-radius:25px;-moz-border-radius:20px;">

Congratulations, you just made a border. That’s the fancy new kind with rounded borders, because Steve Jobs said everything should have rounded borders and really juicy-looking buttons, and all web designers tend to like to dress up and pretend to be him. The sad news is that these fancy new rounded edge kinds won’t work in ancient, shitty, diabolical browsers like Microsoft’s IE6 (aka “Internet Exploder 6”). My friend Tae tells me IE6 still has like 90% of market share in Korea, so if that’s your target market, you might want to dial the fancy down a bit and stick with something more like this.

<div style="border:2px solid">

This will give you a border with good, old-fashioned square edges and make your border visible even in South Korea (though probably nothing else on your page will be loading correctly anyway).

Here’s what the fancy border with the rounded edges looks like:

I am in the house.

From here there’s just the simple step of putting our content together inside our swanky new border and then adding our “Add to Cart” button, and that’s what we’ll do next time.